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Playing "Hot Spring Brand" Chongqing will focus on cultivating six hot spring gatherings

Banan East Spa.

(Newspaper profile picture) spa, focusing on cultivating the six cluster areas: ● Jinyun – North Springs High quality integrated clustering ● South Wenquan Wen Chong tourism agglomeration area ● East Spring Country Western Springs tourism agglomeration area ● Kang Yang Technology gathering area ● Dianjiang Wolong Ba salt Hong Yang tourism agglomeration area ● ring Jinfo mountain spa and wellness area, Chongqing has raised gather the world’s top geothermal hot spring resources, was named "world spa capital." November 16, news from the Municipal Commission of Culture and Tourism, the city issued "Chongqing Hot Spring Tourism Development Plan – Spa Capital of the World brand promotion plan (2021-2035)" (the "Plan"), will nurture six Spa gathering area, to further fight the "hot card" and building a world-class spa tourism city and spa resort.

  By 2025 the city’s comprehensive spa tourism revenue will reach 20 billion yuan According to reports, the spa area within the distribution range of the city have been proven 10,000 square kilometers, it has proven reserves of thermal waters billion tons of recoverable Day Spa amount of resources 1.21 million tons.

Existing hot springs monomer 163, the total capacity of the spa million cu m / day, the actual utilization of the total for the million cubic meters / day, only% of the total, the development of a larger use of space.

  On the distribution of hot springs, the city presents a global and clustering are two notable features. In addition to the city’s Yuzhong District, all districts have the resources distribution.

From "a zone group two" spatial pattern of view, the main city of the metropolitan area has hot springs point 139, accounting for up to%; for Southeast region have hot springs at 53 points, accounting for%; Chongqing northeast region have hot springs point 32 Office, accounting%.

  Currently, the city spa tourism products to leisure type, the products morphology Spa Resort, Spa Resort, Spa water park, hot spring spas, hot springs and Breakfast, Hot Springs Village and other means, have a five-star spa enterprises 3, Hot Springs class A-level scenic spot 13. According to "planning", the city will deepen supply-side structural reforms as the main line, to build a world-class tourist city spa and spa resort.

By 2025, the city’s various spa tourism project reached more than 60, about 20 million annual tourists trips, comprehensive spa tourism revenue will reach 20 billion yuan; by 2035, the city’s various spa tourism project reached more than 120, the annual reception about 50 million visitors, a comprehensive spa tourism revenue will reach 80 billion yuan.

  Focus on the development of urban core area of ??the spa led to the formation of radiation effect at present, although Chongqing spa tourism development has made great achievements, but still short board industry, still much room for development.

  For example, the lack of core cluster effect, on the whole is still relatively dispersed Hot Spring project, the lack of a truly spa as the main image and has extensive influence tourism destination; industry chain is not perfect, diversified characteristics of existing products, there is a big inadequate, not high value-added tourism.

  Therefore, the "plan" put forward, the Thermal Springs in general to form a "main city of the one-hour economic circle" as the core, "Yu Northeast" "for Southeast" flanked by auxiliary space architecture. Focus on the development of urban spa core area, relying on superior main city metropolitan area traffic, a huge tourist market, huge reserves, diverse leisure experience and excellent public facilities, rich build a project type, product experience diverse, well-known brands gathered prominent urban spa tourism image "nuclear tourism", forming a huge radiating effect, the city’s leading spa tourism development. Co-ordinate the development of Chongqing and the Three Gorges northeast humanities hot springs, relying on Salt Spring characteristics of the Three Gorges area, combined with the Yangtze River Three Gorges, the moon and other high-quality natural mountain landscape resources and geographical and cultural characteristics of the county, the tourism and spa tourism, climate tourism, Hong Yang Three Gorges tourism, cultural tourism, rural tourism and other organic integration, to create a series of hot spring tourism project group in order to keep the core theme of Salt Spring Sport and leisure travel consumer support. Eco-folk and rural development for Southeast hot springs, national culture for Southeast Miao, Tujia and other features, the spa tourism and eco-tourism, rural tourism, folklore tourism and other organic integration, and integration in terms of architecture, landscape, and service in the features, to create a group of prominent theme, distinctive hot springs tourism projects group.

  Among them, focusing on cultivating the six spa gathering area, covering Jinyun – North Springs High quality integrated gathering area, gathering area south of Wenquan Wen Chong tourism, rural tourism Spa East gathering area, West Hot Springs Kang Yang Technology gathering area, Dianjiang Wolong Kang Ba salt gathering area to support tourism, spa and wellness support ring Jinfo mountain parks. Focused on creating multidimensional spa tourism product system under the "planning", the city will be in accordance with the requirements of diversification, quality, features, brand, integration of tourism elements of urban landscape, the Three Gorges, the world’s heritage, Hongyan lines and strive to create multidimensional spa tourism product system.

  In the leisure travel products to create the system, efforts to promote hot spring leisure travel according to the city, according to King, according to gather channel.

  Among them, the city spa tourism products, with emphasis on the experience of the richness and diversity, the development of the spa experience, city sightseeing, leisure, shopping, food, culture and entertainment, trade exchanges and other formats.

  Rural hot springs tourism product, the hot springs were fused with the bucolic, farming culture, folk customs, local products, etc., the development of hot springs experience, rustic resort, rural tourism, farming experience, folk experience, rustic cuisine, rural sports, rural old-age, rural shopping and other tourist formats. Spa tourism and cultural products, the spa culture and urban culture, red culture, the provisional capital of culture, the Three Gorges culture, food culture, ethnic and cultural fusion, to form a humanities-themed spa experience tours. In Hong Yang tourism products build on the system, root out the spa Kang nutritional value, climate, sunlight, forests, salt, mud and other natural convalescent factors combine and integrate into the concept of health management. In the medical support system to build on tourism products, the spa and traditional Chinese medicine, Western medicine are combined to create a course-style spa therapy product with a specific functionality. Newspaper reporter Han Yi (Editor: Chen Yi, Liu Zheng Ning) share to allow more people to see.