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Chuanxi Tea will receive new financing, estimated to reach 16 billion yuan

Chuanxi Tea will receive new financing, estimated to reach 16 billion yuan
On March 23, it was reported that the new Chinese tea brand Xicha will receive the latest round of financing, which was jointly led by Gaoyuan Capital and Coatue (Cotou Capital). No investment amount was found.Will exceed 16 billion.Hi tea told the sauna and Yewang that no more information is available.Obviously, before this round of financing, in August 2019, there was news that Xicha would complete a new round of financing, led by Tencent and Sequoia Capital. After the investment, Xicha estimated at 9 billion US dollars.Earlier, Xicha had announced the completion of a US $ 400 billion round of financing in April 2018. Investors commented on the related industrial fund Dragon Ball Capital of Meituan. Zhu Yonghua, founding partner of Dragon Ball Capital, represented Meituan as the director of Xicha.Hi tea weighed at the time, and after the financing will invest more in things that focus on the future, such as the overall improvement of the supply chain, the informationization of management, etc., to improve the convenience of mass consumption of hi tea, and ultimately achieve the youth of hi teaAnd internationalization.In March this year, Xicha announced that it was expanding its channels, and the pre-sale activity of the Youth League launched by the joint Hema Workshop has been launched on the Hema platform.At the same time, hi tea is launched on the Tmall platform. In addition to the sales of peripheral products, a series of new products such as juice, yogurt and biscuits will be launched soon.Xicha will further expand consumption scenarios and enhance the consumer experience through joint products with other brands.Sauna, Ye Wang Wang Yang editor Li Yan proofreading Liu Baoqing